Pay peanuts you’ll almost certain get monkeys. The road to finding an experienced SEO company who knows what they are doing is priceless.
Why Hire an SEO Company
Although people’s attitudes are changing, there are still companies that wont bat an eye lid at spending $500,000 a year in advertising. But ask them to invest; SEO is an investment if you find the right consultant, $20k into their site’s search engine optimisation and they baulk at the idea. Maybe this mindset is fuelled by the unfortunately fact that there are cowboys in the SEO industry who haven’t got a clue what they’re doing.
I’m a firm believer in research, if it wasn’t for Google I’d be lost. Google is my friend and can be yours too.
From the humble beginnings of the WWW it has been founded on people doing the DIY gig. Although I can use a screwdriver, saw and nail gun as well as the next guy, I’m not about to go out and build my own house! It’s the same with search engine optimisation and your business web site.
It’s horses for courses. From my experiences web developers & web design companies can deliver outstanding wed sites but when it comes to SEO projects they generally fail. Frankly there are just too many pitfalls associated with current search engine optimisation to risk your SEO project to just anyone.
Key Points When Hiring an SEO Consultant
- Transparency - if an SEO company will not disclose & or are guarded towards the type of services they provide, then it is likely they are hiding something. Don’t risk your investment and business integrity by hiring an SEO consultant who will not disclose information.
- References - Unfortunately words are cheap. Anyone can look a million dollars and wing it. Look for substance. Generally avoid Testimonials. Instead request client URL’s and conduct your own research on the search engines. Don’t get suckered into thinking they’re good if they rank at spot 1 on Google for “black widgets” when the url is blackwidgets .com
- Ask Questions -Remember this is your company web site. Bad SEO techniques can ruin your business, At the very least affect your income. Worst case scenario could see your web site dropped from Google and other major search engines. Reiterating research is paramount. If your unfamiliar with basis SEO terms learn some and fire questions about these outcomes at the SEO consultant.
- Online Gaming - This is a specialist field & as such most main stream SEO consultants will not take on these projects because of the highly competitive nature on this niche market. Unlike other industries, the online gaming industry contends with an ever changing search engine environment and a range of other potentially hazardous influences. If your project is not handled correctly is could spell disaster. So choose your SEO consultant carefully for the online gaming market.
- Dot Your i’s & Cross Your t’s - Make sure you protect you backside. When you have chosen a good SEO company, before you make any payment make sure both yourself and the SEO consultant are on the same page. Request an itemised brief that entails all work to be conducted on your search engine optimisation project. Also insist on ball park time lines. If an SEO company supplies you with a legal contract to sign, have your solicitor veto this document before signing & or before handing over any payment.
Although hiring an SEO company can seem like a mine field at times, by using the above tips you should find it a lot less stressful.
In need of a experienced Online Gaming SEO consultant?
Please consider Raw Funk SEO Services.