I’m always amazed by the number of gambling portal webmasters who are hell bent on achieving page 1 search engine positions for highly competitive keyword phrases. Terms such as online casinos; online gambling; online sports books and so on. As we all know - or should know, if your not on page one of any search engine then your missing out on a lot of traffic.
I’ve seen webmasters toil for months and months with web sites that either don’t stand a chance of making into these SE positions, or worse, their web site is not seo coding optimised.
For those online gambling sites that have all their coding i’s dotted and t’s crossed it’s still a lot of work with no guarantees of success into highly competitive gambling search terms.
A quick reality check!
Most of your visitors use the generic page setting of 10 search results per page when using Google and other major search engines.
The point I’m making, is to look at your gambling site objectively. Spending an untold number of hours trying to reach for page one serps that are next to impossible for your current site’s content is a waste of your time and energy.
Aim for less competitive keyword phrases. Remember the more targeted the search term is the better it will covert. By focusing on less competitive organic gambling search terms you should achieve your desired page one Google serps. Ultimately deliver quality traffic which is the purpose of search engine optimisation.